Blog Archives / January 2012

1. What is custom publishing?

Unique and effective marketing tools, these high quality, custom communication pieces, created for your specific business, firm or non-profit organisation, help you retain and grow your client or membership base. They are differentiators in a competitive marketplace, setting you apart and keeping you “top of mind” through lifestyle, relationship marketing.

A. What is Branding?

• An image created in someone’s mind
• It’s both tangible and intangible characteristics of a product or service that make it unique
• Products that are branded are often chosen over similar products because they somehow have a perceived value of being ‘better’

B. Why Create Corporate Brand?

Creating a corporate brand is one of the most important things for success of a business. A powerful, emotional and inspirational corporate brand name can really give your business a great competitive edge.

Even though brand name is only a part of the corporate branding, a powerful brand name can trigger an emotion or even can fire an imagination. Hence choosing a brand name that reflects the mission, vision and the attitude of the company is the first step to build a good corporate brand image. A good tag line that has a fair bit of punch can really do wonders to your corporate brand. Some of the most important things that nay organization has to consider while trying to go for a branding campaign are:

• Be clear with the message.
• Never go for a single advertising channel
• Go ahead in a very structured process through all those selected advertising channels.
• Study the results of various channels using various marketing mix principles.

If you follow this procedure then it is certain that your brand will get a great corporate branding image, which reflects, in the bottom line of your company.