Blog

1. What is custom publishing?

Unique and effective marketing tools, these high quality, custom communication pieces, created for your specific business, firm or non-profit organisation, help you retain and grow your client or membership base. They are differentiators in a competitive marketplace, setting you apart and keeping you “top of mind” through lifestyle, relationship marketing.

A. What is Branding?

• An image created in someone’s mind
• It’s both tangible and intangible characteristics of a product or service that make it unique
• Products that are branded are often chosen over similar products because they somehow have a perceived value of being ‘better’

B. Why Create Corporate Brand?

Creating a corporate brand is one of the most important things for success of a business. A powerful, emotional and inspirational corporate brand name can really give your business a great competitive edge.

Even though brand name is only a part of the corporate branding, a powerful brand name can trigger an emotion or even can fire an imagination. Hence choosing a brand name that reflects the mission, vision and the attitude of the company is the first step to build a good corporate brand image. A good tag line that has a fair bit of punch can really do wonders to your corporate brand. Some of the most important things that nay organization has to consider while trying to go for a branding campaign are:

• Be clear with the message.
• Never go for a single advertising channel
• Go ahead in a very structured process through all those selected advertising channels.
• Study the results of various channels using various marketing mix principles.

If you follow this procedure then it is certain that your brand will get a great corporate branding image, which reflects, in the bottom line of your company.

As of July 1st, 2011, our Hong Kong studio has moved to 16th floor. Below is our complete new address & telephone number.

LEAP Design Associates
Suite 16B, Hilltop Plaza
49 – 51 Hollywood Road
Central, Hong Kong
Tel: +852 2850 8966

The Body & Face Lab is a renowned integrated beauty centre in Jakarta. Established in 2008 as part of the Global Beauty International Group, The Body and Face Lab offers a solution to every problem of your body and your skin. Early this year LEAP Design is approached by The Body and Face Lab to take on the challenge of creating a website that represents their strong brand.

OneGlobalFX is an investment firm with a particular expertise in strategy allocation and multi-manager portfolios and utilizing absolute-return oriented trading strategies. OneGlobalFX takes its origins from Capital Trading Partners, one of the first profit share/performance fee only discretionary trading managers that began operations in 1991, and soon began to win significant mandates.  Nineteen years later, in 2010, the directors decided that the time was right to restructure the business as an alternative investment platform operating as an investment manager-of-managers for their global investor network.

We’ve been doing a lot of corporate websites in the past few months and after awhile keeping the design “clean and simple” is something that we’ve been an expert on but we yearn for more challenge. When this project came along we were very excited and felt very challenged. We’ve never designed something like this before and truthfully we feel really great about the end result.

Rugby Asia Channel is a community of rugby fans that reside in Asia. Mostly centered in Hong Kong, RAC is a portal of information that includes rugby tournaments, news, photos and videos. Casual but informative are the description that they’d like us to accomodate in the website.

We just recently updated our Online Presence portfolio. You can view it from the below.

It’s been quite a long process but we’re very happy to announce that the website for Republic Partners have finally launched. Republic Partners is a financial institution founded in 2009 and has offices in Shanghai, Hong Kong and Melbourne. They organize consultation, publication and event related to the world of finance.

It’s been a couple of weeks since we wrap up the project but we want to make sure that we’re sharing it with you as well. Our recently-launched website is for Welkin Capital Partners, a Hong Kong and Shanghai-based independent private equity firm. Many clients rely heavily on the web designer’s creative muscle to come up with a website that reflects their brand value, but Welkin isn’t one of those, they know where they’re heading for right from the beginning.

During the past few months more and more clients approached us to manage their email marketing campaign. During those time we distributed hundreds of email campaign using various tools but none of them are up to the standard that we require. That’s when we think we can bring something to the table.

Approaching the dawn of 2010 LEAP Design has something exciting in store for you, our own email marketing toolLEAPmailer. What kind of email marketing tool? we believe it’s going to be the last one that you need. Read on and we’ll tell you why.