Branding | Custom Media | Online Solutions

Blog Category / Online Marketing



Dec 01
0

The Importance of Claiming Your Place

Posted by: admin    Tags:  ,     Posted date:  December 1, 2010




Read More
Nov 04
0

4 Simple Things You Can do to Improve the SEO of Your Site Today

Posted by: cynthia    Tags:  ,     Posted date:  November 4, 2010



Many business today still doesn’t realize the potential that an SEO does to their business. In fact according to recent study by a UK-based digital marketing agency dotDigital says that 60% of marketers do not currently invest in SEO and 23% are unsure what SEO is, or the benefits it can offer. It’s quite a shocking revelation considering that a research from Cornell University shows that being in the number one position on a Google natural search results page can have an enormous impact on click through rates and resulting website traffic volumes!

In this day and age your business should not disregard SEO. Contrary to popular belief SEO isn’t a mount-climbing task no matter the size of your company and how big your resources are. Here are a few basic things that you can do yourself with very little to no technical knowledge to optimize your site for search engines.

1. Choose the right keywords
Before you begin to do anything even remotely related to SEO here’s one thing you must absolutely do beforehand: check your keywords. As with any website your keywords is the base in which all of your future SEO activities should revolve upon. Make sure you have the right keywords for your business so people can find you easily on search engine.

Choosing the right keywords and phrases for your website is an important part of the optimizing your site and it’s easier than you think. If you have a clear understanding of your business and your target audience, chances are you already have the right keywords on your website now. If you’re not sure here’s what you can do: try to reverse your perspective for a while and be in the shoes of your customers. If you are them what kind of phrases do you use to look for your website on Google? jot down a list of these phrases, select a few that you think best describes your business or product and used them throughout your site copy. You can be creative on your keywords but remember try not to target keyword phrases that are too competitive.

2. Complete the meta tags of your website
Once you’ve found the right keywords you need to complete the meta tags of your site. For those of you who are unfamiliar with meta tags it is the information that’s not visible to users on a website, but is loaded into areas of a web page to be found by search engines and help them rank the site in results. The 3 important meta tags are the meta title, meta description and meta keywords. The difference between each is self-explanatory as you can see by their names.

If you’re website is using popular CMS such as WordPress or Joomla, you can easily install extensions such as All in One SEO Pack or Tag Meta. Once installed you can filled out meta title, description and keywords of your site. For those of you who don’t use any CMS you need to get your hands a bit ‘dirty’. You can copy the following codes and paste them to the coding of your site on all pages. Remember to place these codes inside the head element (between <head></head>) of your site.

<meta name=”title” content=”Your Website’s Title Here” />
<meta name=”description” content=”Description of Your Website Here” />
<meta name=”keywords” content=”Keywords of Your Website Here” />
<meta http-equiv=”Content-Type” content=”text/html;charset=ISO-8859-1″ />

*Replace the text in Italic with the appropriate information.

3. Install Google Analytics
As with any marketing effort, evaluating can be as equally important as the execution itself. Therefore tracking your site is a must. Google Analytics is one of the most powerful web analytics solutions on the market and best of all it’s free. It is a tool that shows you how people found your site, how they interact with it, and how you can enhance their experience. No matter large or small your site is you can gain valuable insight into how to improve your site’s content and design.

Integrating a tracking to your site only takes a few minutes of your time. With the information you got from Analytics you can determine if the keywords that you choose matches the phrase that people look for on Google to find you. For a complete instruction on how to place the tracking code you can visit their 5-minute installation guide page here.

4. Create a blog
If you already have a blog installed on your site great for you: get that blog running. Those of you who don’t have blog on your website yet now would be the best time to take the idea on board. It’s commonly known that search engines love fresh content so the addition of blog to your site can boost your presence and help the search spider indexed your website better. Try to create blog post that’s relevant to your business or product, don’t sound too hard-sell and be genuine when sharing information. For consistency and SEO purpose try to use your keywords on every post.

There are many other things you can do to improve the SEO of your site. You might not even get the right keywords the first time around, but that’s okay. SEO is a process not an end result. You shouldn’t worry too much about the specifics of putting keyword phrases here and there, and again over there. You don’t your website to look like it’s been obviously SEO’d.

Relevant keywords can only bring so much to your business. At the end of the day it all comes back to the service or product that you offer. If you’re interested in learning more about the opportunities and challenges of SEO LEAP Design offers comprehensive service that covers a range of SEO activities, for more info you can contact me directly at dimas.m@leapdesign.biz.


Read More
Aug 21
0

New interface for our email marketing system will be launched soon

Posted by: cynthia    Tags:  ,     Posted date:  August 21, 2009



Good news for our email marketing system subscriber! We will be launching the new interface soon. Few improvements are made to make your email marketing experience better plus it will be easier to manage as well.

Some of these improvements will include:

  • A cleaner, simpler experience on the interface
  • Updated campaign editor with options to paste from Word and create tables (oh yeah!)
  • Flip through thumbnail visuals of your stationery, layouts, mailings and surveys
  • Find links to *do* stuff a little more easily
  • See your survey resuluts person by person
  • Dozes of other fun extras along the way
  • Last but not least we will able to customised your interface to have your company logo and info

Hope you feel excited by now. We will be in touch shortly to inform you when it’s launched.

For you who hasn’t subscribe to our service, simply drop us an email at info@leapdesign.biz


Read More